The County Pop Festival is presented by a small team of local music lovers, lead by's Dave Ullrich.   Living part-time in Milford, Dave paid his rock and roll duty touring Canada and the world as half of the 90's duo The Inbreds, learning about what makes a great music festival. He also runs the Canadian online digital music store, which celebrated its 10-year anniversary by presenting the Sandbanks New Waves festival in 2014, with a second event featuring Sarah Harmer in 2015. Zunior also presented the 2016 Sandbanks Music Festival featuring SLOAN at the Outlet Beach stage on the shores of Sandbanks Provincial Park. This year's edition of the Sandbanks Festival will be held on September 16, 2017 and the headliner will be Great Lake Swimmers!

The County Pop team includes logistical leadership from Lori Farrington of the Prince Edward Learning Centre, operational ownership from Emily Cowan of Quench Creative and strategic supervision from Helen Hawketts of Vintage Map Co.

Email: Write us anytime at

Social Media: Follow us on InstagramTwitter and Facebook so we can keep you up to speed with all the exciting things we have planned!

Commercial: Here is our 2017 commercial created by Dave's brother Bob. 

Poster: Here is our 2017 poster created by Ken Hudson from the amazing County T-Shirt Company