The County Pop Festival is presented by a small team of local music lovers, lead by's Dave Ullrich.   Living part-time in Milford, Dave paid his rock and roll duty touring Canada and the world as half of the 90's duo The Inbreds, learning about what makes a great music festival. He also runs the Canadian online digital music store, which celebrated its 10-year anniversary by presenting the Sandbanks New Waves festival in 2014, with a second event featuring Sarah Harmer in 2015. Zunior also presents the Sandbanks Music Festival which has featured headliners SLOAN (2016), and Great Lake Swimmers (2017) at the Outlet Beach stage on the shores of Sandbanks Provincial Park. This year's edition of the Sandbanks Festival will be held on September 15, 2018 and the headliner will be announced in May!

The County Pop team includes logistical leadership from Lori Farrington of the Prince Edward Learning Centre, operational ownership from Emily Cowan of Quench Creative, everything execution from Isabelle Patton from Books & Company, and strategic supervision from Helen Hawketts of Vintage Map Co.

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Commercial: Our 2018 commercial created by Bob Ullrich:

Poster: Our 2018 poster created by Dave's kids!